Able Paper Branding
Developed concept, branding, and promotional materials for Able Paper, the "not paper company." Geared towards the creative community with the likes of French, Finch, and Mohawk paper, Able was positioned to create high quality products for premium print materials. However, instead of using virgin or recycled tree pulp, Able uses sustainable, affordable, durable, and just plain "able" bamboo to create all it's products.
I made the branding bold and simple so that it was memorable, while the illustrations and copy used in their promotional materials are colorful and unique to match the brand's creative market. The messaging was intended to be clever and light hearted to interject some fun into being "green." People who use Able Paper care about the environment, but don't take themselves too seriously.