Duel J Design
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Trade Winds Tea

Concept refresh of Trade Winds Tea branding and packaging. 

Trade Winds Teas are known for their slow brewing process and family recipes that result in high quality beverages with an island twist. With the redesign I wanted to leverage the iconic and simple style of Caribbean folk art, and infuse the bright colors of the islands. The bright colors are would be expressed on consumer facing goods such as packaging and promotional materials where as corporate materials would maintain a high contrast black and white color scheme. The single color labels represent different flavors while being easly spotted in crowded beverage cases. The single color labels also have the added benefit of inexpensive printing costs, which goes for the single color corporate materials as well. 

trade_winds_logo.png

Trade Winds Tea

Branding & Packaging

Concept refresh of Trade Winds Tea branding and packaging. 

Trade Winds Teas are known for their slow brewing process and family recipes that result in high quality beverages with an island twist. With the redesign I wanted to leverage the iconic and simple style of Caribbean folk art, and infuse the bright colors of the islands. The bright colors are would be expressed on consumer facing goods such as packaging and promotional materials where as corporate materials would maintain a high contrast black and white color scheme. The single color labels represent different flavors while being easly spotted in crowded beverage cases. The single color labels also have the added benefit of inexpensive printing costs, which goes for the single color corporate materials as well.